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If you’re a budding entrepreneur, you’ve likely heard all the stories of the little startups that seem to grow overnight into mega-corporations and household names. The reality is that those business owners put in a lot of sweat equity to set their brands up for that growth — and still ran an enormous risk of failure. To grow a startup business, focus your marketing efforts on exposing your brand to as many potential customers as possible. Organize the few employees you have now so that when you need to hire new people, you have the structure in place to accommodate them. With a good product, strong branding, and a little luck, you can watch your business expand and have the tools to take it to the next level.


Family and friends are more likely to be loyal to your business because they’re loyal to you. Don’t be afraid to lean on them, especially when you’re just getting started. Encourage them to tell their friends about your business.[2]

  • Make sure your family and friends are getting some benefit from promoting your business (other than the joy of helping you succeed). For example, you might offer them a discount for referrals.
  • You might also consider creating a group of friends and family you call your personal “influencers.” Give them access to new products or services before anyone else or allow them private access to events or promotions you have.

Course Curriculum

Section 1: Introduction
Introduction to Startups FREE 00:30:00
Introduction to entrepreneurial management 00:20:00
Section 2: The Ecosystem
Different types of entrepreneurship 00:30:00
Entrepreneurial Ecosystem and Legal Fundamentals 01:00:00
Section 3: Marketing Startups
Value proposition 00:40:00
Product development 00:25:00
Course Quiz 00:07:00

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